American Airlines to try 'in-flight happy hour'

American Airlines to try 'in-flight happy hour'
http://travel.usatoday.com/flights/post/2010/11/american-airlines-happy-hour/131741/1

American Airlines says it will give happy hour pricing next month to customers buying alcohol on its flights departing during the 5-o’clock hour. Starting Dec. 1, the carrier’s “5@5” happy hour promotion will feature $5 alcoholic drinks on flights in the United States, Canada, Mexico and the Caribbean that depart between 5 p.m. and 5:59 p.m. (local times).