Travel research points to an appy future

Travel research points to an appy future
http://www.hotelmarketing.com/index.php/article/travel_research_points_to_an_appy_future

Half of travel firms believe the value of mobile websites have yet to be realised but 70% expect to make more revenue from mobile in the next 12 months, Travolution research has revealed.

Travolution conducted a trade and consumer survey last month through research partner eDigitalResearch for the next edition of Travolution dedicated to apps.

Of the 470 travel organisations that responded only 17% had a smartphone app and a similar proportion said they had a mobile enabled website.

And of those with mobile sites 43% said they had the same functionality as their conventional sites. Among those with apps 44% said they include destination guides.
Firms that had apps and mobile websites said they were most often developed in-house.